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Formation

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Licence 3 International Management option Retail


International, Marketing – Communication – Vente

Présentation de la formation

Retail Research and Retail Communications are designed to help students to develop an understanding of the elements of retail strategy, the details of marketing tactics and the general principles of retail marketing in today’s rapidly evolving technological and diversified world.

The retail curriculum will provide students with the critical analysis and decision making skills required of retail marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behavior.

Employment opportunities

Our program is designed for students willing to get an MBA.

Our MBA students graduates are prepared to work in three key areas: brand and product management, marketing communications, and market research. Job titles held by graduates of the program include Product Marketing Specialist, Marketing Manager, Social Media Specialist, Media Planner, Consumer Insights Manager and Marketing Data Analyst.

 

The training is located at the Roubaix Campus.

 
 

Lieu(x) :
Roubaix

Format(s) :
Initiale

Langue(s) :
Anglais, Français

Mobilité internationale :
Envisageable

Conditions d'admission :
Dossier de candidature, Entretien

Profil

120 ECTS or VAE credits. Accessible after a license 2, a BTS, a DUT, a CPGE.

Admission procedures: Eligibility on file. Admission on interview

Required documents :

  • CV
  • Cover letter
  • Transcripts of the two post-baccalaureate years (BTS, DUT)
  • Baccalaureate transcripts

Professionnalisation

The first semester (from September to December) will be held in French, with the students from the main program. An international mobility during the first semester via our Erasmus program is only possible for students already attending their second year of bachelor’s degree at the University of Lille.
 
During the second semester (from January to April) lessons are taught by visiting professors from foreign universities. Students are strongly encouraged to complete their internship abroad. Lessons are taught entirely in English, with a specialization in retail.