IAE, the French Public reference for management

The role of IAEs is to develop research and higher education in business and management within French universities.

IAE FRANCE represents one of the largest French communities in the business and management sciences.

IAEs constitute public spaces that manage to combine equal opportunities and social mobility, in a competitive environment.

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Since their creation, IAEs have awarded diplomas to more than 500,000 managers, executives and engineers.

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With 37 schools across the country, IAE FRANCE has been building a network of schools with management expertise for more than 60 years.

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Master 1 Marketing et Data Science

Marketing – Communication – Sales

Training presentation

Le parcours Marketing Data Science MDS se réalise en formation initiale, en contrat de professionnalisation ou en formation continue ; il vise à apporter les connaissances fondamentales et un fort niveau de professionnalisation pour les nouveaux métiers du marketing digital et de l’environnement bigdata.

Le premier objectif de la formation, spécialisée vers l’acquisition des connaissances spécifiques de haut niveau en sciences des données, est de fournir aux étudiants tous les éléments leur permettant de maîtriser les concepts, techniques et technologies de la modélisation statistique, du traitement des données, des méthodes informatiques et algorithmiques utilisées dans le domaine du marketing digital et de l’environnement web.

Location :

Format :
Initial training, Continuing education, Sandwich courses

Admission requirements :
Application form, Recruitment interview

Profile

Cette formation est ouverte aux étudiants qui ont validé une Licence 3 (pour le M1)

Professionnalisation

Le Master MDS s’effectue uniquement en formation initiale, contrat de professionnalisation ou formation continue dans les locaux « Vieux Lille » de l’IAE Lille University School of Management.

Pour les Professionnels en Formation Continue (FC) : la formation s’effectue en stage alterné, en contrat de professionnalisation ou dans l’entreprise dans laquelle vous êtes salarié(e).

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School focus

IAE Lille is part of the University of Lille whose main mission is to provide students with a quality public teaching and research service enabling them to achieve their career goals.

I graduated from the Masters in Management Sciences in 2001 and my various professional experiences have led me to occupy the position of administrative and financial manager within an association called Les Orchidée (a nursing home supporting elderly people who are independent or have reduced autonomy ). After eight years in finance, I needed to give some meaning to my career and to open up to other human-oriented sectors. So, I decided to take a Master 2 in Business Management in the Health Sector in order to perfect my knowledge in this field and was therefore able to join the management team of a retirement home in 2012.
IAE Lille is a genuine institution allowing us to acquire the methodology and rigour necessary for the pursuit of excellence, while developing our openness to the world around us and, in particular, the business world.
Sébastien, graduate through apprenticeship and Master 2 MESS on sandwich course MSG Lille

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