IAE, the French Public reference for management

The role of IAEs is to develop research and higher education in business and management within French universities.

IAE FRANCE represents one of the largest French communities in the business and management sciences.

IAEs constitute public spaces that manage to combine equal opportunities and social mobility, in a competitive environment.

Employment

Since their creation, IAEs have awarded diplomas to more than 500,000 managers, executives and engineers.

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With 37 schools across the country, IAE FRANCE has been building a network of schools with management expertise for more than 60 years.

Program

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Master's degree Marketing

Administration – Management, Marketing – Communication – Sales

Training presentation

Le Master 2 Marketing de l’Université de Corse propose une formation approfondie dans le domaine des techniques marketing, du marketing stratégique et opérationnel. Ce diplôme conduit les étudiants à exercer des fonctions de cadres ou des chefs d’entreprises.

Il les prépare à analyser l’environnement pour réaliser des études et analyses marketing pertinentes. Elles permettront de construire de manière efficace la stratégie et la politique marketing de la structure d’accueil, mais aussi de commercialiser et de valoriser les produits et services de l’entreprise.

Le contenu pédagogique du Master 2 s’appuie sur l’ensemble des thématiques de recherche marketing abordées au sein de l’UMR LISA 6240 (marketing TPE/PME, marketing territorial et régional).

Location :
Corte

Format :
Initial training, Continuing education, Sandwich courses

International mobility :
Possible

Admission requirements :
Application form, Recruitment interview

Profile

Titulaire du M1 Management
Titulaire d’un M1 avec une maîtrise minimale des concepts de Gestion ( Economie, Communication, Tourisme)
Titulaire d’un niveau M1 reconnu comme équivalent (ex : Ecole de Commerce)
VAE, VAP

Professionnalisation

Stage de 4 mois minimum

Alternance possible

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School focus

Created in 1992, IAE Corsica is an institute of the University of Corsica, located on the Mariani Campus.

What is your academic background?

After graduating from Sciences Po Aix, I wanted to make a modest contribution to the development of our island, so I decided to do a second Master's degree in Corsica to continue to build up my knowledge and promote my professional integration on the island. So I decided to apply for the Master 2 Manager Entrepreneur at IAE Corse.

What's your best memory of studying at the IAE Corsica?

There are so many memories! It's hard to choose just one. More than any one moment in particular, I think what I'll remember most about this year is the Corsican environment, the closeness with the teaching staff and, of course, the rhythm of student life after several years spent on the French continent and abroad.

What have you learnt from your experience at the IAE?

Coming from a more literary training background, my time at IAE Corsica enabled me to supplement my knowledge with a more in-depth approach to economics. This multi-disciplinary course was all the more interesting because I was able to put a lot of what I learnt into practice through my assignments in companies.
Enzo Martel

Testimonial

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