Master's degree M2 Le Quanti : Research and data intelligence in Marketing

Training presentation

The Master 2 “Le Quanti”, created in 1986, is a flagship programme of Grenoble IAE which enjoys a strong reputation and a very good image among market research professionals. It aims to train specialists in marketing and data analysis, quickly functional and very adaptable to all the jobs that make up the market research sector. It offers two options Professional Track / Research Track.

The Professional Track option is aimed on the one hand at students who wish to acquire the skills, knowledge and experience specific to the marketing research profession, and on the other hand, in its Research Track option, at those who wish to continue their studies with a view to obtaining a doctorate and aiming for an academic career. The first semester is common to both profiles. The second semester is then organised into a professional and a research track.

Graduates of this programme are or have been working in the largest research and consulting companies, ad-hoc or panel, mainly in Paris and Lyon (France) or internationally (e.g. GfK, TNS Sofres, ACNielsen, CSA, IRI, MetrixLab, IPSOS, BVA Group, Kantar, IFOP, Repères, Strategir, Enov, Côté Clients), as well as with large companies (e.g. L’Oréal, Sanofi Pasteur International, Danone, Lactalis, Teisseire, Pepsico, Nestlé). Others have chosen to create their own structure (Quantitude, etc.).

Profile

Students with four years of higher education and 240 valid ECTS credits, preferably with a basic training in marketing / management (master 1, business schools, management schools, etc.), are allowed to apply. The “Quanti: Research and Data Intelligence in Marketing” program is also open to students with very different profiles (engineering schools, agronomy, medical studies, political studies, psychology, sociology, applied foreign languages, etc.) provided that they show a strong interest and motivation for marketing, coming either from a first practical experience (internship, study project, summer job…), or from an option followed in the previous curriculum.

Finally, as the program is taught entirely in English, alongside with French students, international students are very much welcome. However, please be aware that recruitment conditions and tuition fees, according to rules that do not depend on the Master’s degree, can be very different from one country to another.