IAE, the French Public reference for management

The role of IAEs is to develop research and higher education in business and management within French universities.

IAE FRANCE represents one of the largest French communities in the business and management sciences.

IAEs constitute public spaces that manage to combine equal opportunities and social mobility, in a competitive environment.

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Since their creation, IAEs have awarded diplomas to more than 500,000 managers, executives and engineers.

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Undergraduate degree International Retail

International, Marketing – Communication – Sales

Training presentation

Retail Research and Retail Communications are designed to help students to develop an understanding of the elements of retail strategy, the details of marketing tactics and the general principles of retail marketing in today’s rapidly evolving technological and diversified world.

The retail curriculum will provide students with the critical analysis and decision making skills required of retail marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behavior.

Format :
Initial training

International mobility :
Possible

Admission requirements :
Application form, Recruitment interview

Profile

120 ECTS or VAE credits. Accessible after a license 2, a BTS, a DUT, a CPGE.

Professionnalisation

During the first semester (from September to December), students have two possibilities:

– complete their semester on the French program (the student must apply for the License 3 Distribution: http://www.iae.univ-lille1.fr/formation/licence-3-distribution). Please note that lessons are given in French.

– carry out international mobility via our Erasmus program (students will have to apply for the License 3 Distribution to do their mobility; they can obtain information from our international relations department)

During the second semester (from January to April) lessons are taught by visiting professors from foreign universities. Students are strongly encouraged to complete their internship abroad. Lessons are taught entirely in English, with a specialization in retail.

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School focus

IAE Lille is part of the University of Lille whose main mission is to provide students with a quality public teaching and research service enabling them to achieve their career goals.

I graduated from the Masters in Management Sciences in 2001 and my various professional experiences have led me to occupy the position of administrative and financial manager within an association called Les Orchidée (a nursing home supporting elderly people who are independent or have reduced autonomy ). After eight years in finance, I needed to give some meaning to my career and to open up to other human-oriented sectors. So, I decided to take a Master 2 in Business Management in the Health Sector in order to perfect my knowledge in this field and was therefore able to join the management team of a retirement home in 2012.
IAE Lille is a genuine institution allowing us to acquire the methodology and rigour necessary for the pursuit of excellence, while developing our openness to the world around us and, in particular, the business world.
Sébastien, graduate through apprenticeship and Master 2 MESS on sandwich course MSG Lille

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