Formation
Retrouvez ci-dessous toutes les informations sur ce diplôme
Formation
Retrouvez ci-dessous toutes les informations sur ce diplôme
Présentation de la formation
Retail Research and Retail Communications are designed to help students to develop an understanding of the elements of retail strategy, the details of marketing tactics and the general principles of retail marketing in today’s rapidly evolving technological and diversified world.
The retail curriculum will provide students with the critical analysis and decision making skills required of retail marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behavior.
Format(s) :
Initiale
Mobilité internationale :
Envisageable
Conditions d'admission :
Dossier de candidature, Entretien
Profil
120 ECTS or VAE credits. Accessible after a license 2, a BTS, a DUT, a CPGE.